joy + glee is hair for you
The OKRP team reached out to my CW and I to collaborate on a project for the gen z shaving brand joy + glee. We were asked to come up with activations around topics we aren’t so hair for, such as student debt or the gender pay gap. We wanted to show that joy + glee proves they are hair for you through it all.
joy + glee is here to help you clear the way for the good stuff in any situation.
financial security
Having more money to do the things you want? Hair for it.
student debt
A professional future with less debt? Hair for it.
mental health
Mental stability? Hair for it.
