Mark History
Insight: Protests have been instrumental in many movements throughout history, creating lasting positive and progressive change.
Idea: Show Sharpie has left its mark, by being part of countless protests, resulting in permanent change for the past and present.
All ads direct people to sharpieacts.com, a microsite where people can donate to related causes, and Sharpie will match their donation.
Credits
Copywriter: Katrina Lazara
Art Director: Emily Panico